Privacy Policy

Effective date: 9-29-26

Vida Management (“Vida Management,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit our website or the websites of the communities we manage (collectively, the “Sites”), how we use it, and the choices you have. By using the Sites, you agree to the practices described here.

Information We Collect

Information you provide. When you request a tour, submit a contact or interest form, chat with our virtual leasing assistant, call a number listed on the Sites, or otherwise contact us, we may collect your name, email address, phone number, desired move-in date, apartment preferences, and any other details you choose to share.

Information collected automatically. When you use the Sites, we and our service providers may automatically collect your IP address, device and browser type, pages viewed, referring/exit pages, the search terms or ads that brought you to us, and the dates/times of your visits. We collect this using cookies and similar technologies.

Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to operate the Sites, remember your preferences, measure traffic, and support our advertising. These include:

Analytics (e.g., Google Analytics) to understand how visitors use the Sites.
Advertising and conversion measurement (e.g., Google Ads conversion tracking and remarketing) to measure the performance of our ads and to show relevant ads to people who have visited the Sites.
Leasing/chat tools (e.g., our AI leasing assistant) to help schedule tours and respond to inquiries.

You can control cookies through your browser settings. Blocking some cookies may affect how the Sites function.

How We Use Your Information

To respond to your inquiries, schedule tours, and provide leasing information.
To operate, maintain, and improve the Sites and our communities.
To measure and improve our marketing and advertising.
To detect, prevent, and address fraud, security, or technical issues.
To comply with legal obligations.

How We Share Information

We do not sell your personal information. We may share it with:

Service providers who perform services on our behalf (e.g., hosting, analytics, advertising, leasing/CRM, and communications providers), under obligations of confidentiality.
Advertising and analytics partners (such as Google) in connection with the measurement and delivery of ads.
Legal and safety recipients when required by law or to protect our rights, users, or the public.
Business transfers, if we are involved in a merger, acquisition, or sale of assets.

Your Advertising and Analytics Choices

Manage Google ad personalization at adssettings.google.com.
Opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on.
Opt out of interest-based advertising via optout.aboutads.info and optout.networkadvertising.org.

Data Retention

We keep personal information only as long as needed for the purposes described above, to comply with our legal obligations, resolve disputes, and enforce our agreements.

Your Privacy Rights

Depending on where you live, you may have the right to access, correct, delete, or restrict the use of your personal information, or to opt out of certain sharing. To make a request, contact us using the details below. We will respond consistent with applicable law and will not discriminate against you for exercising these rights.

Third-Party Links

The Sites may link to third-party websites and services that we do not control. This Privacy Policy does not apply to those third parties, and we encourage you to review their privacy policies.

Children’s Privacy

The Sites are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” above. Your continued use of the Sites after changes become effective constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us!